![]() ![]() Think of those hours you spend in your car, bus, GO train. However, billboards have a captive audience. Billboard Audience Impactīillboards aren’t technically outstanding. It’s important you notate benchmarks in reports for sales, or general profits and determine if a new billboard ad is bringing in more customers or not. There’s usually a direct correlation between sales and outdoor ads. Utilizing hashtags can help companies better evaluate the effectiveness of the billboard advertisement. Hashtags are more widely used these days and provide ample opportunity to getting potential customers on board with a message displayed on outdoor media. The more search hits a phrase gets could provide insight into how often people are viewing and taking action with an outdoor ad. Similar to how businesses would execute keyword research, the same method could be applied in measuring billboard effectiveness. If there’s a brand name, slogan, or catchphrase - that is used unique to your business - you could use analytics data scraping methods to analyze how often those terms, phrases, or words are typed into search engines. These numbers will help you determine if a location is an ideal placement for your business, brand, or service. Measuring traffic is usually done through a variety of methods including government data, census, road traffic counts, and even manually logging travel data day-to-day. For one, you should try to find an ideal location that gets a lot of traffic, although these areas can usually be priced much higher than other lower trafficked areas. It’s crucial to know the traffic surrounding the location of a billboard in order to better measure traffic for billboard effectiveness. ![]() Measuring Traffic for Billboard Effectiveness
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